About Us
For more than 50 years, we, Crystal
Cook N Serve Product Pvt. Ltd., are proudly settled on the leading
position in the industry. We are a renowned manufacturer of a great
variety of kitchen appliances such as Kitchen Gas Lighter, Kitchen
Knife, Nonstick Cookware, Chopping Board, Flatware etc. All these
are manufactured using high grade raw material and by the
support of imported machines which we have installed to ensure the
creation of a non-defective array. We are an ISO 9001:2008 accredited company which exercises a stringent quality control system. Apart from the quality of our
items, customers love to associate with us as we are popular for our
transparency in the industry.
Our company was established in 1971 by a talented entrepreneur Mr. Madhukar Patel, who is a Mechanical Engineer. He built a small unit at Rajkot, Gujarat at first. Under his guidance, we have acquired the topmost position of our domain today.
MILESTONES
Corporate Growth Profile
- Crystal Gas Lighters :
In 1971,
we emerged as a profound manufacturer in the Gas Lighter Industry in
India as we introduced a matchless range of Flint Stone Lighters -
Mechanical Lighters.
In 1978, after much hard work we brought
an innovative concept of Electronic Gas Lighters after our research,
manufacturing & supplying of Crystal brand electronic Gas
lighters. The objective was to make available an array which is at
par with the global standards.
In 1982, the demand of our
brand increased and since them it is the number one choice of
customers.
Diversification & Expansion
(Phase
I)
- Crystal Kitchen Knives :
After
two years (in 1984), we felt the need of the introduction of high
quality knives in the kitchen appliance market. Under the brand name
'crystal' we started supplying stainless steel knives for which we
have been applauded till now.
In 1994, a Laser edge assortment
of Knives was added to the Knives portfolio. Today we offer over 108
different types of knives.
(Phase II)
- Crystal Kitchen Aids & Cutlery:
In
1987, M/S Kitchenware India started its journey from Rajkot as a
manufacturer of Modern Kitchen Aids and cutlery items. The reviews
from markets were great as the products were loved for their quality
and reasonable prices.
(Phase III)
- Samurai Machines
Mats:
In 1989, we found that there is a great scope in Mats Industry and which we decided for 3rd phase of
Diversification. A separate unit named as M/s Aero Chem Electronics
was established in Veraval (Rajkot) to manufacture products of our
brand of Mats.
(Phase IV)
In 2006, a new unit
named as Crystal Global was initiated at Baddi (Himachal Pradesh).
Here, gas lighters and other kitchen Aid Products are produced in great quantity to fulfill bulk orders of clients.
(Phase V)
In 2007, people started applauding us
for our huge Cookware range. We introduced best quality 3 Coat
Platinum Teflon coated as well as Non Stick Cookware .Our company
also became a certified licensee of Dupont USA.
Vision
We aim to make the brand world famous for the quality of products. Even we look forward to grow more and spread our business.
Mission
We are on to introduce a more superior quality range of products which can be offered at market leading prices.
Clientele
Following is the list in which names of some of our major clients are mentioned:
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Modern Retail Clientele
We are serving all the three parts of leading chain store markets all over India.
- Cash and Carry Business - For example, metro cash and carry.
- Hyper Markets - Spencers, Big Bazaar, Aditya Birla, Reliance, Shop-rite, D-mart, Vishal mart etc.
- Super Markets- Food world, Food bazaar, Spencers, More etc.